AAHSOME Communications provides several services critical to the success of an initial public relations program.

Strategy
After engagement, AAHSOME Communications will develop a key overall public relations strategy specific to the client and industry. No cookie-cutter approach here – whether a company launch or a media tour, each strategy session is unique.

Analyst Relations
Analyst relations are vital to a company’s public relations program. At AAHSOME Communications we know that analyst outreach is most important early on in a company’s lifecycle. We research and identify appropriate analysts and coordinate briefings. Analysts can assist companies by serving as media references, by educating and informing their Fortune 500 clients of new technology through reports and by consulting about this new technology. Keeping the analysts updated after initial contact is crucial in developing long-term relationships. AAHSOME Communications will coordinate regular communication with the analysts to keep them updated on company news.

Sample Industry Analysts We Work With
Aberdeen Group, Forrester Research, Gartner Inc., International Data Corporation, Jupiter, Summit Strategies, The 451 Group and The Yankee Group among others.

Media Relations
AAHSOME Communications has extensive National media contacts, and has experience generating coverage in both the trade and business media. We successfully pitch trend stories, product stories, corporate profiles, client and customer interviews, and editorial opportunities. By clearly defining the audience we are able to target specific media – business or vertical markets.

Sample Trade, National, Online and Vertical Media We Work With
Business 2.0, BusinessWeek, CNET, CRN, Computerworld, eWeek, Forbes, Fortune, InformationWeek, InfoWorld, InternetWeek, Network World, San Jose Mercury News, the San Francisco Chronicle, The New York Times, and more.

Customer Program
One of the most effective ways of telling your story is through third-party customer endorsements. By working closely with sales and marketing departments we are able to identify potential customers who will serve as good references. AAHSOME Communications will contact and interview the customer to ensure they are an acceptable reference, then obtain the appropriate company approvals to use the customer as a media or analyst reference.

• Customer Briefs or Case Studies – AAHSOME Communications writes customer briefs – a synopsis of a customers’ situation before, during, and after implementation or a more in-depth case study which goes into more detail about the implementation. Both documents can be used with the media and analysts to substantiate company claims.

Media Kit Development
Essential elements of a media kit are developed by AAHSOME Communications.

• Fact Sheet: one page summary of business, products, management team and industry
  
• Backgrounder: multiple page synopsis of company’s business plan, positioning, product strategy, competitive positioning, and future outlook
  
• FAQs: a list of the top ten frequently asked questions used by company executives and reporters for reference
  
• Analyst References: qualified industry and financial analysts who are willing to speak on the company’s behalf
  
• Customer References: pre-qualified customers who are willing to speak on the company’s behalf
  
• Presentation: copies of corporate slide presentation which include company overview, market, news, sales and marketing, and customer references

To take advantage of any of the services listed above, please contact AAHSOME Communications at 1.510.430.1400 or by email.