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AAHSOME Buzz – June 2005

Blogs and PR

One of the projects I have been working on is creating a blog. If you're not up on the latest technology, I'll give you a quick primer. Blogs or weblogs are posts on a website journal written on a regular basis, on an opinion, topic or subject. Blogs are interactive as readers can post comments right on the blog.

AAHSOME Buzz – December 2004

AP Style -- Is It Out of Style?

The Associated Press (AP) Stylebook and Libel Manual has been called the journalist's Bible. For decades, reporters and editors have consulted and lived by the AP Stylebook when writing and editing articles. The manual contains definitions and references on the correct usage of words, punctuation, abbreviations, and capitalization.

AAHSOME Buzz – November 2004

Editor, Reporter – Is There a Difference?

You have just briefed a reporter at a prominent business magazine and the interview went great. He really gets it and understands your business. You're psyched because the reporter said the article will probably appear in next week's issue. But after three weeks, nothing has appeared. What happened?

AAHSOME Buzz – October 2004

Who are Industry Analysts and How Can They Help a Startup?

An industry analyst is a researcher who analyzes a particular market or industry. By providing research and analysis to enterprises, an analyst helps companies make decisions on information technology (IT) purchases that positively impact their businesses. Because of their influence on customers, the media, prospects, as well as partners, developing relationships with key analysts is essential for high-technology companies.

AAHSOME Buzz – September 2004

Photos – Really Worth a Thousand Words?

Five Tips To Get Your Photo in Print

Give a child a choice – a book with pictures and one without and there's no question which one s/he will choose – the book with pictures. We're no different. Pictures certainly enhance reading and sometimes can help convey a message in ways words cannot.

AAHSOME Buzz – August 2004

Why an Online PR Newsroom is Essential

Being able to communicate your message effectively to the media is vital.  When a reporter decides to write about your company or product, due diligence is in order.  It is virtually impossible to send a reporter all the background information needed to write about your company.  Make it easy for him and for you – give him access to the information all in one place – your website.

AAHSOME Buzz – July 2004
Choosing a Newswire Service is Like Deciding

Between Coke and Pepsi

Before the computer age, newswire services such as the Associated Press (AP), Dow Jones, United Press International, and Reuters were the only newswire services available. These companies reported on major news stories and then made the news available to newspapers, magazines, and radio and television stations nationally and internationally via Teletype machines.

AAHSOME Buzz – June 2004
The Business Media

How Can Startups Get Covered?

Getting covered in the media is often at the top of the list for a startup.  And some companies reach for the stars – their immediate goal is to be covered in The Wall Street Journal, The New York Times, and BusinessWeek.”   Is this a realistic goal?

AAHSOME Buzz – May 2004
Guaranteed Media Coverage?

Just about every company executive recognizes the value and power the media plays in making a company successful.  Get covered in one of the top tier publications, and it could send sales and revenue skyrocketing.  No wonder public relations (PR) has played an increasingly important role in a company’s overall marketing program.

AAHSOME Buzz – April 2004
PR Doesn't Stand For Press Release

As a public relations (PR) consultant, I often hear non-PR people referring to PR as a press release. Sure the initials are the same, but that's where the similarities end.

AAHSOME Buzz – March 2004
Advertising vs. Public Relations – What’s the Difference?

I was compelled to write this article for personal reasons. My family and friends don’t really understand what I do for a living. Try as I might, they still don’t understand my job as a public relations (PR) consultant. They generally reply with the following remarks:

AAHSOME Buzz - February 2004
Four Tips To Creating a (Near) Perfect Slide Presentation

Technology has certainly changed the way we communicate. No longer do we have to use overheads and transparencies when giving a presentation. By using slide show software, it's easy to put key points in an outline form and present them to your audience - either in person, or "virtually" using the Internet.

AAHSOME Buzz - January 2004
Throw Me a Fast Ball Instead of a Release

Using news releases as a way to communicate your message to the media can be a very effective tool. Even smaller companies can compete with the big players by using this tool.

AAHSOME Buzz - December 2003
Seven Steps to Developing a Corporate Spokesperson Policy

Most of us have seen a company employee interviewed by the media. Questioned in detail about a company crisis or incident, the employee unwittingly puts a negative spin on the situation. This person was not authorized to speak on the company’s behalf.

AAHSOME Buzz - November 2003
Customers Are King

You have a great product or service and customers who love you, but you are not using them to your full advantage - how can you change that?