AAHSOME Communications is a high-technology public relations firm based in the San Francisco Bay Area. Principal Barbara Llarena has more than 19 years' experience working in the high-technology industry. Barbara founded AAHSOME Communications in 2000 to assist software startups in their mission to achieve market leadership.

Unlike other public relations firms, we don't believe flooding the marketplace with news releases every week is practical. By taking a strategic, long-term view of our client's goals, a targeted approach has proven much more effective.

Having experience on both the agency and corporate side of public relations has helped Barbara to better understand client goals and how companies can achieve market leadership. She understands startups need a little more handholding and require more attention than other software companies. Barbara thrives in developing strategies that will take these companies to the next level. Her knowledge of technology encompasses the business-to-business and business-to-consumer sectors.

With hundreds of media and analyst campaigns under her belt, Barbara is uniquely qualified to drive programs that see results. Under challenging circumstances, she secured media and analyst coverage for several clients without using customer references.

Prior to founding AAHSOME Communications, Barbara served as an executive at Horn Group, Inc. (HGI), a high-technology public relations firm in San Francisco.

Previously, Barbara was an account executive at Business Wire in San Francisco, the international news wire distribution service. At Business Wire, Barbara managed relationships with hundreds of high technology and publicly traded companies.

Barbara holds a BA in Mass Communication with an option in Advertising from California State University, Hayward.

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